eCommerce Glossary

This e-commerce glossary features over 250 essential terms every online seller should know to succeed in digital commerce.

What is Know Your Customer (KYC)?

Know Your Customer (KYC) is a mandatory identity verification and risk assessment framework that financial institutions and regulated businesses must complete during client onboarding and throughout the business relationship. Part of broader Anti-Money Laundering (AML) and Counter-Financing of Terrorism (CFT) regulations, KYC ensures organizations verify who their clients are, detect financial crime risks, and prevent fraud, money laundering, corruption, and identity theft.

The 3 Core Pillars of the KYC Process

Rather than a single check, regulatory authorities (such as FATF and FinCEN) define KYC through three progressive stages:

  1. Customer Identification Program (CIP):

    The initial identity verification stage during onboarding. Businesses collect, validate, and authenticate official documents—such as government-issued IDs, proof of address, biometric scans, and corporate registries for legal entities.

  2. Customer Due Diligence (CDD) & Risk Assessment:

    Evaluating the customer’s risk profile based on their activity, jurisdiction, and background:

    • Simplified Due Diligence (SDD): Applied to low-risk accounts with low transaction thresholds.

    • Standard Due Diligence (CDD): Verification of beneficial ownership (UBO) and source of funds for standard accounts.

    • Enhanced Due Diligence (EDD): Mandatory in-depth scrutiny for high-risk profiles, such as Politically Exposed Persons (PEPs), sanctions-list matches, or clients operating in high-risk jurisdictions.

  3. Ongoing Monitoring:

    Continuous surveillance of account activity after onboarding. Transactions are audited against normal customer behavior patterns to detect suspicious spikes, sanctions changes, or sudden red flags requiring a Suspicious Activity Report (SAR).

Who Needs to Comply with KYC?

KYC obligations fall on “obliged entities” under local and international financial regulations:

  • Banking & Lending: Retail, commercial, and investment banks.

  • Fintech & Payments: Payment gateways, digital wallets, money transfer operators, and Buy Now, Pay Later (BNPL) platforms.

  • Cryptocurrency & Web3: Virtual Asset Service Providers (VASPs) and crypto exchanges.

  • Wealth Management & Insurance: Brokerages, asset managers, and life insurance providers.

  • Designated Non-Financial Businesses (DNFBPs): Real estate brokers, casinos/gambling operators, and luxury goods dealers.

Key Benefits of Strong KYC

  • Fraud & Financial Crime Prevention: Stops synthetic identities, chargeback fraud, and terrorist financing at account creation.

  • Regulatory Compliance: Avoids severe regulatory enforcement actions, multi-million dollar fines, and license revocations.

  • Reputation & Operational Trust: Protects business integrity by preventing associations with illicit funds and sanctioned entities.