Nexway & Rocket Software:
Optimizing Reseller and Direct Digital Sales Channels
Nexway & Rocket Software:
Overview Nexway & Rocket Software Case Study
Rocket Software, a global technology leader, partnered with Nexway to streamline the management of their two primary digital sales channels: resellers and direct sales. Facing the challenge of balancing these channels efficiently while maintaining customer satisfaction, Rocket Software sought Nexway’s expertise in digital commerce and reseller management.
Customer: Rocket Software
Segment: Software
Vertical: IT Solutions
Target: B2B
Company size: Enterprise
The Challenge: Managing Two Digital Sales Channels
Rocket Software needed a solution to efficiently handle:
- Reseller Sales: Managing a global network of resellers with real-time product access and seamless fulfillment.
- Direct Sales: Providing direct customers with a smooth, automated purchasing process.
Balancing these channels required a solution that offered flexibility, compliance, and operational efficiency.
Nexway’s Solutions
Reseller Channel
- Reseller Portal: Streamlined reseller interactions with real-time product info and global currency support
- Real-Time Fulfillment: Immediate access to activation files for end-users and resellers
Direct Sales
- Merchant of Record (MoR): Global compliance management, handling taxes, and financial reporting
- Automated Process: A seamless direct sales experience, driving customer satisfaction
This case study showcases how Nexway’s partnership with Rocket Software optimized both sales channels, significantly improving operational efficiency and driving growth. The collaboration has not only enhanced customer experiences but also empowered Rocket Software to scale its operations more effectively.