Overview
Nexway, a global eCommerce and payment solutions provider specializing in digital monetization for medium-sized and large enterprises has teamed up with Opera, a leading innovator in web technology, to develop and manage the Opera VPN Pro Subscription Service. This strategic partnership aims to elevate the online customer experience for Opera’s vast user base, encompassing hundreds of millions of users worldwide.
Customer: Opera
Segment: Software
Vertical: VPN – Virtual Private Network
Target: B2B, B2sB, B2C
Company size: SMB
Challenge 1
Implementing a Freemium Strategy with Diverse Trial Models
Opera, a pioneer in web innovation, has consistently prioritized privacy and security. Building on the success of its free, unlimited browser VPN, Opera aimed to expand its offerings with a premium, device-wide VPN service – Opera VPN Pro. To effectively launch this service, Opera sought to implement a freemium strategy that included various trial models such as monthly, half-yearly, and annual subscriptions. This approach required a sophisticated partner capable of managing complex subscription services, optimizing customer experience, and ensuring compliance with global regulations.
Challenge 2
Enhancing Customer Experience in Subscription and Trial Opt-Out Pathways
For Opera, offering an optimal customer experience was critical. The company needed a solution that could streamline the subscription process while providing users with a seamless trial opt-out experience. Nexway’s advanced subscription engine and auto-renewal smart retention optimization played a key role in enhancing user satisfaction and reducing churn, ensuring a smooth transition from trial to paid subscription.
Uplift and Performance Outcomes
The collaboration between Nexway and Opera has delivered impressive results
Uplift and Performance Outcomes
By introducing activated trials that required upfront payment method capture, Opera experienced a substantial boost in premium user acquisition. This approach effectively streamlined the transition from trial to paid subscriptions, contributing to stronger overall performance.
Activated Trials Conversion
The transition from trials to premium users showed a substantial improvement, outperforming standard acquisition funnels and highlighting the effectiveness of the tailored approach in driving conversions.
Monthly Subscription Retention
By utilizing Nexway’s subscription engine and tailored retention strategies, Opera successfully enhanced customer loyalty, securing stronger long-term engagement and building a more sustainable subscription model.
This Case Study showcases how Nexway’s partnership with Opera has driven significant improvements in subscription acquisition, conversion, and retention, highlighting the impact of a well-executed freemium strategy and optimized customer experience.