Overview Nexway & Vitzo Case Study
Vitzo is a SaaS company that specializes in productivity, e-learning, and conversion tools. With Nexway’s help, Vitzo was able to start selling their products globally and steadily grow its business. Vitzo sells its software under different brands, and Nexway supported this set up by implementing separate carts and designs for each one of them.
Customer: Vizto Ltd.
Segment: Software
Vertical: IT Solutions
Target: B2C
Company size: SMB
Challenge 1: Empower global sales in multiple currencies
Global online sales require a lot of resources which makes it challenging for an SMB if they want to focus on product development and growth. Nexway enabled sales of Vitzo’s products to over 230+ countries, supporting both subscription-based and non subscription-based products everywhere.
Challenge 2: Reduce friction by adjusting the checkout process
Vitzo wanted to streamline the purchase process and improve conversion speed, making the checkout flow as seamless as possible. Nexway supported Vitzo by developing an iFrame which could load directly on the landing page instead of a traditional cart redirect, reducing friction and allowing Vitzo’s customers to complete their purchases within seconds.
Challenge 3: Manage multiple brands within one console
Often businesses can own multiple brands and have the need to obtain a global overview of products and sales within one platform. Nexway allows its customers to sell their products under different brands, including separate checkout experiences, but manage everything related to sales and marketing under one platform.
Solutions and Features that Vitzo benefitted from include:
- eCommerce Platform
- Merchant of Record
- Custom eCommerce Solutions