Maximize global success: Is your eCommerce strategy ready for expansion?

For many eCommerce businesses, the ultimate goal is to expand into new markets, connect with more customers, and access additional revenue opportunities. While eCommerce naturally facilitates reaching a global audience, the path to international success is far from simple. Challenges such as navigating intricate tax regulations, offering diverse payment options, and addressing security concerns can create significant hurdles, impacting performance and progress.

Is your eCommerce strategy enabling growth?

You’ve done everything right so far: confirmed there’s demand, identified your audience, and picked the new markets you want to target. Confident in your local success, you decide to expand internationally with your eCommerce tools and marketing strategy in place. The first sales trickle in, but things don’t go as planned. Traffic grows, but sales don’t follow. You invest more in marketing, but it only stretches your resources, making it harder to keep up with your local market.

Or maybe your expansion is a big success, until challenges appear. You cross tax limits without the proper declarations, and customers complain about invoices that don’t meet their local requirements. Suddenly, your success is overshadowed by unexpected problems.

Global expansion isn’t just about seizing opportunities; it’s about being ready. From managing taxes to offering local payment methods and staying compliant, the challenges are real. Solving these issues early is the key to turning your global ambitions into lasting success.

Identifying the signs that indicate it’s time to rethink your global strategy

Expanding internationally is an exciting opportunity, but it often comes with challenges that can stall your progress. If these scenarios sound familiar, it might be time to step back and adjust your approach:

  • Your sales have hit a plateau, despite your efforts
  • International audiences are interested in your products, but performance outside your local market remains underwhelming
  • Cross-border sales are growing, but tax issues and compliance concerns are starting to pile up
  • Entering new markets seems overwhelming, with no quick or cost-effective way to test the waters before committing to bigger investments
  • Fraud, chargebacks, and customer complaints are increasing alongside your global growth
  • Your teams are stretched thin, juggling unfamiliar tasks with no time to spare and hiring feels like a risky or costly move

If you’re facing any of these challenges, it might be time to consider a different approach that allows you to focus on what matters.
What is a Merchant of Record?

The Merchant of Record Solution – A path to seamless growth

Unlocking true global growth requires more than just basic payment tools. You need a comprehensive, expert-driven solution that takes the complexities of international commerce off your plate. That’s where the Merchant of Record (MoR) model comes in.

What does a Merchant of Record do?
A Merchant of Record takes on vital responsibilities, including:

  • Maintain payment gateways for seamless processing
  • Ensure compliance with PCI-DSS standards and local regulations
  • Manage full tax liability, including calculation and remittance
  • Handle refund requests, chargebacks, and fraud resolution

Choosing the right operating model:

  • Be your own MoR: If you sell domestically with simple payment processes, you might manage your MoR responsibilities in-house. However, this can be overwhelming, especially if you plan to expand globally.
  • Partner with a MoR provider: For those looking to scale, partnering with a reseller is often more efficient. Resellers handle all aspects of being an MoR, including managing payment relationships, ensuring compliance, and providing robust fraud protection, all while saving you time and resources.

Boost revenue and simplify global sales
A Merchant of Record solution does more than just manage payments – it takes care of all the complexities involved in global selling. From ensuring full compliance with local regulations and handling tax obligations to protecting your business from fraud, an MoR delivers a seamless payment experience for your customers. Imagine how much more your team could achieve if they didn’t have to worry about these operational headaches.

With an MoR in place, you can streamline your international sales from day one. It supports multi-currency transactions, customizes checkout experiences, and partners with local banks to improve approval rates and minimize currency conversion risks. This leads to higher revenue and greater customer satisfaction, allowing you to focus on growing your business while the MoR handles the rest.

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Why Nexway?

Nexway offers a tailored approach to large enterprises, providing flexible solutions to manage growth effectively. Specializing in high transaction volumes, subscription models, and cross-border commerce, Nexway’s 360° digital solutions integrate payment processing, subscription management, fraud protection, and compliance into a single platform. This streamlines global operations, reducing the risks associated with relying on fragmented service providers.

What sets Nexway apart from other Merchants of Record is our commitment to personalized support and flexible infrastructure. While standard MoR providers focus on the basics, Nexway combines deep industry expertise with custom solutions that address your unique business challenges.

At Opera, we’re expanding our desktop product offerings with premium services.To ensure a seamless payment experience, we’ve integrated Nexway as the Merchant of Record for our VPN Pro service. This allows us to offer customized payment flows, designs, and a variety of payment methods, crucial in the absence of widely adopted app store solutions. ” – Krystian Zubel | Opera

But that’s just the tip of the iceberg. What other benefits could partnering with Nexway unlock for your business?

Let’s start a conversation

Contact us today to learn how we can take your global eCommerce strategy to the next level. In just 30 minutes, gain insights to overcome challenges, unlock revenue opportunities, and accelerate market entry. Let Nexway simplify your expansion and focus on what truly matters – growing your business and delighting your customers.!

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