2024 Key eCommerce Statistics: Trends, Insights, and Predictions

2024 Key eCommerce Statistics

Staying on top of eCommerce trends is not an option – it’s essential. Adopting industry trends is particularly important for eCommerce business owners to stay ahead of the competition. Below, we look closely at the rising 2024 B2B e-commerce trends and statistics that you can incorporate into your business strategy to help increase your competitive advantage.

eCommerce growth projections


  • Globally, eCommerce sales are projected to grow to $8.1 trillion in 2026. (Statista)
  • The number of digital buyers worldwide has consistently climbed from 1.32 billion in 2014 to more than 2.64 billion by the end of 2023. (Insider Intelligence)
  • Cross-border eCommerce sales grew from $750.1 billion in 2022 to an estimated $6.585 trillion by 2032. (Market Research Future)
  • The global eCommerce penetration rate is expected to hit 25% by 2027, up from 19% in 2022. (Statista)


The role of AI in eCommerce

Artificial Intelligence (AI) is making waves in eCommerce by enhancing customer experiences. Brands leverage AI to create personalized shopping recommendations, generate unique marketing materials, and offer virtual personal shopping assistance. This AI-led clienteling improves user experiences and boosts brand loyalty by catering to individual preferences.


Rise of Mobile Commerce

The business must be mobile responsive. Brands that move to mobile will generate more revenue. With the continued growth of mobile commerce, businesses will need to make sure their websites are optimized for mobile devices. This means a focus on speed, convenience, and user experience.


More flexible payment methods

It’s no secret that having a seamless checkout with the best and easiest ways to make payments online helps to increase conversions. Being flexible in digital payments is absolutely critical for eCommerce companies.To decrease cart abandonment rates because of potential payment processing issues, multiple payment options are already a necessity for an online store.


Nexway is at the forefront of global transactions, offering 90+ payment methods across 140+ countries. Dive into the statistics that illustrate the importance of diverse payment options and Nexway’s role in elevating the payments landscape.


Nexway Payment Methods Brochure

More personalized shopping experience

The era of one-size-fits-all is over. Personalization takes the spotlight in 2024 as businesses harness data to create bespoke shopping journeys. In the future, customers will expect to be able to personalize their shopping experiences, down to the finest details. This means businesses will need to offer more customization options than ever before, as consumers are more and more appreciating a differentiated and individualized service.


Omnichannel presence

Omnichannel is an important strategy for businesses looking to reach a wider audience, improve the customer experience and drive results. By selling through multiple channels, B2B businesses can reach a wider audience and tap into new customer segments. In addition, omnichannel sales allow companies to provide a seamless and consistent experience across all channels, which can improve customer satisfaction and loyalty.


Sustainability becomes foundational

Sustainability and ethical consumerism will continue to gain momentum. As consumers learn more about sustainability practices and the impact of consumerism on the world around us, shoppers will continue to demand that businesses do their part. This might include increased demand for refurbished or ecological products as well as impacting shipping options (and carbon offsets).


As we conclude this exploration of these eCommerce trends to look out for in 2024, one thing becomes abundantly clear: the future of online business is brimming with exciting potential. Embrace the future with confidence, adaptability, and an innovative spirit. Remember that eCommerce is not just about transactions – it’s about the experiences you create, the problems you solve, and the value you provide to your customers.


Rapidly transform, grow, and scale your online business with Nexway

In the rapidly evolving eCommerce landscape, staying informed is key to success. Join us on this journey through the latest statistics, trends, and predictions shaping the digital commerce ecosystem. The future of eCommerce is now, and Nexway is here to guide you through every step of your online business adventure – Ready to take your business to the next level? Contact us now.

2024 – The significance of eCommerce in the emerging market

The dynamism and rapid growth of emerging markets bring both challenges and opportunities. Some of the main challenges emerging markets should brace themselves for in 2024 include:

  • Overcoming complex regulatory and security hurdles 
  • Adhering to sustainability compliances from a cross-border perspective 
  • Scalability restrictions

Should your business expand globally? Read the Nexway brochure to discover insights into the emerging market and specific local payments for fast-driving online growth.

Read Nexway Global Expansion Brochure